AI Models Could Cut Fashion Industry Costs by Over 90%

Fashion brands could slash the cost of images for their online shops by more than 90 per cent by using models created with artificial intelligence, according to a report in Bulgarian daily Dnevnik.

The publication notes that AI-generated models offer brands an exceptionally attractive opportunity. They can produce realistic photographs for e-commerce sites while dramatically reducing expenses compared to traditional photo shoots, which often involve hiring models, photographers, studios and post-production teams.

The article also highlights emerging techniques such as face swapping and digital clones, which are becoming part of the conversation around AI in fashion. As the technology develops, smaller and independent labels may find it easier to compete with larger players who have bigger budgets for visual content.

While the report does not specify which brands are already using such tools, the potential cost savings are likely to attract attention across the fashion industry, including in Bulgaria. For local designers and online retailers, where margins can be tight, adopting AI-generated imagery could provide a significant competitive edge.

Dnevnik suggests that as AI image quality continues to improve, more fashion retailers may turn to these tools to refresh their online catalogues quickly and affordably, without the logistical hurdles of traditional photoshoots.